Anti-Aging Skin Care: Cosmetics
Cosmetics are substances to enhance the beauty
of the human body, apart from simple cleaning. Their use is widespread,
especially among women in Western countries (see gender role).
"In the 1800s, Queen Victoria publicly
declared make-up impolite. It was viewed as vulgar and something
that was worn by actors and prostitutes." 1 By World War
II, cosmetics had common application in the West (although banned
in Nazi Germany). Other notable events in cosmetics history are
detailed in the external link, below. In Japan, geishas wore lipstick
made of crushed safflower petals to paint the eyebrows and edges
of the eyes as well as the lips. Sticks of bintsuke wax, a softer
version of the sumo wrestlers' hair wax, were used by geisha as
a make-up base. White paste and powder to colour the face and
back; and rouge contours the eye socket and defines the nose.
Black paint colour the teeth for the ceremony when maiko (apprentice
geisha) graduate and become independent
The role of modern cosmetics is to simulate
youthfulness, health and, to an extent, arousal. The various forms
of cosmetic include lipstick and lip gloss (used to colour the
lips, a facsimile of sexual arousal); foundation, powder, and
rouge (used to colour the face, lightening and removing flaws
to produce an impression of health and youth); mascara (used to
enhance the eyelashes, larger eyes compared to face is a sign
of youth) and eyeliner (used to colour the eyelids); and nail
polish (used to colour the fingernails and toenails).
The cosmetics industry, as of 2003, is dominated
by a small number of multinationals, all with their origins in
the early 20th century. If the market is extended to include cometic
surgery, health & fitness and dieting it is worth $160 billion
every year, specifically cosmetics - perfume is $15 billion, make-up
is $18 billion, skin care is $24 billion and hair-care is $38
billion.
Of the dominant firms, the oldest and the largest
is L'Oréal, which was founded by Eugene Shueller in 1909
as the French Harmless Hair Colouring Company. The true market
developers were the 1910s American trio Elizabeth Arden, Helena
Rubinstein and Max Factor. These firms established the market
and were augmented by Revlon just before WW II and Estée
Lauder just after.
More specialized forms of cosmetics (stage makeup)
are used to prepare actors for roles in the theatre and screen
productions. A wide variety of effects are possible and may go
so far as to make the actor appear completely nonhuman through
the use of prosthetic appliances. See also clown, KISS.
The Romans and ancient Egyptians used cosmetics
containing mercury. The ingredients of cosmetics still surprise
those who use them: lipstick, for example, can contain fish scales,
or rather, the "shimmery" substance of fish scales called
"pearl essence". Pearl essence is obtained primarily
from herring and is one of many by-products of large-scale commercial
fish processing. See external link below for other ingredients
of lipstick.
During the Chinese festival of Qi Qiao Jie young
women throw make-up on the roof.
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